Green Critical Minerals Ltd (ASX: GCM) is an ASX-listed company developing innovative graphite technologies for advanced industrial applications. The company’s share price is influenced by strategic advancements in commercialising its proprietary VHD Graphite, a high-performance material positioned as a superior alternative to traditional heat dissipation solutions. Green Critical Minerals Ltd listed on the ASX on 24 February 2025 at an issue price of $ 0.016 per share.
To strengthen its leadership in the graphite industry, Green Critical Minerals has appointed Chris Whiteley as Head of Sales and Marketing.
Whiteley, a seasoned professional with 28 years of experience in technical sales and business development, brings expertise in both natural and synthetic graphite.
His career includes leadership roles at Toyo Tanso PA Graphite, POCO Graphite (now Entegris POCO Graphite Materials), and IMERYS, where he developed global sales strategies for graphite applications across North and South America, Asia-Pacific, and Europe.
His appointment comes at a crucial time as GCM advances the commercialisation of VHD Graphite, a next-generation material engineered to outperform traditional heat dissipation materials like copper and aluminium.
Whiteley’s expertise in thermal management, energy storage, and industrial graphite applications will be pivotal in positioning VHD Graphite as a leading solution for semiconductors, AI processors, aerospace, defence, and battery technologies.
GCM’s Managing Director, Clinton Booth, emphasized that Chris Whiteley’s deep industry knowledge will be instrumental in executing the company’s sales and commercialisation strategy.
Whiteley brings nearly three decades of experience in graphite sales and business development, making him an ideal leader to position VHD Graphite as a key material in emerging high-performance applications. His leadership will be critical as GCM advances toward large-scale production and market adoption.
Whiteley himself expressed enthusiasm, stating that VHD Graphite represents a groundbreaking advancement in the graphite industry, offering superior thermal and conductivity performance compared to traditional materials like copper and aluminium. He believes the material has the potential to redefine multiple industries, including semiconductors, AI processors, aerospace, defence, and battery technologies.
With this strategic appointment, Green Critical Minerals is reinforcing its commitment to scaling production, expanding customer engagement, and strengthening its market presence. As global demand for high-performance graphite solutions continues to rise, Whiteley’s leadership will drive innovation and commercial growth. His experience in global sales, market entry, and product qualification will ensure that GCM’s VHD Graphite technology reaches its full potential, securing a competitive position in the rapidly evolving advanced materials sector.
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