GYG Announces Multi-Year Exclusive Uber Eats Delivery Partnership in Australia

About Guzman y Gomez Limited

Guzman y Gomez Limited (ASX: GYG) is a leading fast-casual restaurant group specialising in Mexican-inspired cuisine, with a strong focus on fresh ingredients, simplified menus and operational efficiency. Founded in Sydney, the company has grown into one of Australia’s most recognisable quick-service brands, operating a mix of company-owned and franchised restaurants across Australia, the United States, Japan and Singapore. Since listing on the ASX, GYG has continued to position itself as a growth-focused consumer brand supported by disciplined execution and a scalable operating model.

Delivery has emerged as a structurally important growth channel for the restaurant sector, accelerated by changing consumer behaviour and digital adoption. Against this backdrop, GYG’s announcement of an exclusive Australian delivery partnership with Uber Eats represents a significant strategic step, reinforcing convenience, improving profitability at the restaurant level and deepening engagement with one of the world’s largest delivery platforms.

Details of the Exclusive Partnership

Under the new agreement, Uber Eats will become GYG’s exclusive third-party delivery partner in Australia from 22 February 2026. Customers ordering via the Uber Eats platform will be able to access delivery from their local GYG restaurant, alongside GYG Delivery, the company’s white-label delivery channel powered by Uber. This dual approach allows GYG to maintain brand control while leveraging Uber’s scale, logistics capability and customer reach.

The partnership builds on an existing relationship between the two companies but expands it meaningfully through exclusivity and increased joint investment. Management indicated the agreement is designed to strengthen the economics of delivery by driving higher order volumes, improving margin outcomes and supporting a more seamless customer experience across digital touchpoints.

Importantly, the exclusivity arrangement applies only to Australia. GYG will continue to work with multiple delivery partners across its international markets, ensuring flexibility and local optimisation outside its home market.

Delivery as a Structural Growth Driver

Delivery has become a critical component of GYG’s Australian business, accounting for approximately 27 per cent of total sales in 1H26. This reflects a sustained shift in consumer preference toward convenience and at-home dining, particularly in metropolitan areas and higher-density trade zones.

Unlike many peers, GYG has emphasised profitability and operational discipline within delivery, rather than pursuing growth at the expense of margins. The company’s simplified menu, production-line kitchen design and strong brand recognition have supported efficient delivery execution and high customer repeat rates.

Management noted that the exclusive Uber Eats partnership is intended to further improve delivery unit economics through better commercial terms, more effective promotions and targeted joint marketing initiatives.

Impact on Franchisees and Restaurant Economics

A key feature of the agreement is its expected benefit to GYG’s franchise network. Delivery economics can vary significantly across the industry, with commission structures often diluting restaurant-level profitability. GYG indicated that the improved commercial terms negotiated with Uber Eats are designed to ensure franchisees continue to grow delivery sales without compromising margins.

Several initiatives have been put in place to support a smooth transition to exclusivity, with management stating the partnership is structured to avoid adverse impacts on restaurant sales performance. By aligning incentives across corporate, franchisees and the delivery partner, GYG aims to deliver sustainable, system-wide benefits.

This focus on franchisee economics remains central to GYG’s long-term expansion strategy, particularly as the group accelerates new store openings domestically and offshore.

Strategic Rationale and Brand Alignment

Founder and Co-CEO Steven Marks described the partnership as a natural extension of GYG’s commitment to quality and convenience. Management emphasised that the relationship goes beyond logistics, aiming to deliver a delivery experience that reflects the speed, freshness and consistency customers expect in-store.

Uber’s scale and data capabilities offer opportunities to enhance customer engagement, improve demand forecasting and support personalised promotions. For GYG, these capabilities complement its growing digital ecosystem, which includes mobile ordering, loyalty initiatives and proprietary delivery channels.

Chief Financial Officer Erik du Plessis highlighted that the partnership strengthens both guest experience and financial outcomes, reinforcing delivery as a profitable growth lever rather than a defensive necessity.

Industry Context

The Australian quick-service restaurant sector is increasingly competitive, with delivery aggregators playing a central role in customer acquisition and retention. Exclusive partnerships between restaurant brands and delivery platforms have become more common, allowing companies to negotiate better economics while reducing operational complexity.

At the same time, consumer expectations around speed, reliability and value continue to rise. Brands able to integrate delivery seamlessly into their operating model, while maintaining quality and margins, are better positioned to sustain long-term growth.

GYG’s scale, strong brand equity and operational discipline differentiate it from smaller operators, enabling it to approach delivery partnerships from a position of strength.

Near-Term Catalysts and Results Timeline

GYG will release its 1H26 financial results on 20 February 2026, with delivery performance expected to be a key focus for investors. The transition to exclusive delivery with Uber Eats occurs shortly thereafter, providing early insight into order volumes, customer behaviour and restaurant-level economics under the new arrangement.

Management has indicated confidence that the partnership will support continued momentum across both corporate and franchised restaurants as the business enters the second half of FY26.